Evie is very good with computers and using social media. She has created a new email system that automatically generates the email addresses of people looking at magazine sites that can then be used to target them for product emails. In which career pathway is Evie most likely involved?

Evie uses computers and social media to collect email addresses online and send targeted product emails. This is digital marketing, also called E-Marketing. Marketing Communications is broader, while Distribution and Logistics focuses on moving products.

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