Project Yellow Light is holding a contest to get ideas for a texting-while-driving prevention campaign.What would be the best to include to make an ethical appeal to the audience?

An ethical appeal builds trust by drawing on a credible source’s experience or authority. A highway patrol officer can speak knowledgeably about the dangers and consequences of texting while driving, making the officer’s interview the strongest ethical appeal. Statistics are mainly a logical appeal, while advice about blocking texts is a practical recommendation.

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