4
AssignmentMultiple Select

Using Reports to Communicate Data

Question 4 • VA-Information Technology Fundamentals B

Which describes a market-research report? Select all that apply.

Answer
A
a record of customer names
B
a summary of consumer buying behaviors
C
a projection of future consumer buying behaviors
D
an analysis of consumer interests

Explanation

A market-research report summarizes and analyzes information about consumers and the market. It can describe current buying behaviors, project likely future buying behaviors, and analyze consumer interests. A record containing only customer names is not a market-research report.

AI-written and checked against the verified answer.

Previous
Next