Read this excerpt from an argumentative essay. In a free enterprise system, companies can become more successful by beating their competitors in service and pricing. Mary Kay Ash’s innovative business plan used her reduced costs and her loyal, home-based sales team to beat the competition at providing cosmetics to American women. The excerpt has an effective style and tone because it is
D
subjective and opinionated.The excerpt uses a formal, explanatory tone to describe how Mary Kay Ash’s business plan worked. It focuses on business strategies and their effects rather than expressing personal feelings or making a casual connection with the reader. Therefore, “formal and objective” best describes its style and tone.
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