AnswersDBN LA 6-CRWriting Workshop: Visual Media AnalysisQuestion 19
19
QuizMultiple Choice

Writing Workshop: Visual Media Analysis

Question 19 • DBN LA 6-CR

Read the following writing prompt.Examine a Department of Education advertising campaign that promotes literacy. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a formal essay in which you explain how the advertising campaign effectively promotes literacy to a range of audiences. The purpose of your response essay will be to

Answer
A
identify the general audience of the advertising campaign.
B
explain the content of the Department of Education’s ad campaign.
C
analyze the Department of Education’s literacy ad campaign.
D
write a new advertising campaign for the Department of Education.

Explanation

The prompt asks the writer to examine the campaign, identify its target audience and advertising techniques, and evaluate how effective those techniques are. That means the essay should analyze the Department of Education’s literacy advertising campaign, rather than merely describe its content or create a new campaign. Choice C best states this purpose.

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