Answers2026-2027_MDCPS_1001375_English 3_Sem 2Beat Poetry

Writing Workshop: Visual Media Analysis Answers

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Look at the advertisement.Which best describes the persuasive media technique used in this advertisement?

Question illustration
A
flattery, because it implies that the viewer has the power to stop the flu
B
flattery, because it implies that the viewer can help others stop the flu
C
bandwagon, because it implies that the viewer should join others in stopping the flu
D
bandwagon, because it implies that the viewer is at fault for not stopping the flu
2
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Look at the advertisement.Which persuasive media technique is used in this advertisement?

Question illustration
A
universal appeal
B
association
C
testimonial
D
bandwagon
3

Which of the following slogans would most likely appeal to parents of young children?

A
“Drink milk! It’s cool!”
B
“Milk: nature’s barricade between you and bone disease.”
C
“Milk, for growing bodies and blossoming young minds.”
D
“Let’s warm up and energize. Drink milk!”
4

Look at the advertisement.Which best describes the target audience of this advertisement?

Question illustration
A
young adults who are uninterested in health
B
young adults who want to stay healthy
C
parents who want their children to get vaccinated
D
parents who want to bribe their children into getting vaccinated
5

The best way to ensure you have included all elements in your essay is to

A
have your friends proofread your essay.
B
include all of the details in your conclusion.
C
write your thesis statement last.
D
create an outline first.
6

Which of the following slogans best exemplifies the flattery technique?

A
“Rise up, sleepy heads! It’s time for the best part of your day: Morning Bran Cereal!”
B
“America’s newest obsession is bran—Morning Bran Cereal!”
C
“Do breakfast the right way, with Morning Bran Cereal!”
D
“You’re the best there is! Shouldn’t your breakfast cereal also be the best?”
7

While revising your media analysis essay, remove

A
any material from outside sources.
B
all evidence that supports your thesis statement.
C
any ideas that do not fit or reinforce your overall viewpoint.
D
all evidence that is biased.
8

Look at the advertisement.Which persuasive media technique is used in this advertisement?

Question illustration
A
bandwagon
B
flattery
C
universal appeal
D
idealism
9

Which step must you complete before writing a media assessment essay?

A
finding strong supporting details to prove your point
B
seeing all of the advertiser’s ads from the past and present
C
discussing the ad with a media specialist
D
watching ads from competitors
10

Read the following paragraph.The advertisement targets parents who could easily associate the children in the picture with their own children. In the ad, a mother and father are reading a book to their two young children. This has a positive connotation of intimacy and love. The image implies that reading is not just intellectually beneficial, but that it creates a closer bond between parents and their children. Because of this association technique, parents are persuaded to read to their children. Most parents certainly would want their children to do well academically and feel loved at the same time. Therefore, this ad effectively encourages literacy. Which of the following revisions will most likely improve this paragraph?

A
the addition of a stronger topic sentence
B
the inclusion of the ad’s purpose
C
the determination of the ad’s target audience
D
the evaluation of the ad’s technique
11

When writing a media response essay, ensure that your thesis statement

A
includes both your topic and your point of view.
B
does not state why the ad campaign was effective.
C
does not distract the reader by being too interesting.
D
is more analytical than interesting.
12

Read the following excerpt from a media response essay.The ad features a brightly colored banner and a couple of twenty-somethings sitting comfortably together, smiling happily, and sharing a set of headphones to listen to music. Certainly the ad will catch the attention of and appeal to young adults.In this excerpt, the writer is

A
providing a thesis that reflects topic and viewpoint.
B
ending the essay with a strong conclusion.
C
analyzing the advertising methods of the ad.
D
giving an explanation of the target audience.
13

Read the following paragraph.I believe that the “Read Books, Share the Love” advertisement effectively uses the association technique to convince people to read more books. The advertisement targets parents who perhaps could easily associate the children in the picture with their own children. In the ad, a mother and father are reading a book to their two young children. It seems that this has a positive connotation of intimacy and love. Maybe the image implies that reading is not just intellectually beneficial, but that it creates a closer bond between parents and their children. Because of this association technique, parents are persuaded to read to their children. Most parents certainly would want their children to do well academically and feel loved at the same time. Therefore, this ad effectively encourages literacy. Which of the following revisions would most likely improve this paragraph?

A
a better explanation of the target audience
B
the elimination of passive language
C
more specific details from the ad
D
a topic sentence
14

Which of the following slogans best exemplifies the bandwagon technique?

A
“America has fallen in love with Morning Bran Cereal. Isn’t it time you fall in love too?”
B
“You work hard all day. Let Morning Bran Cereal start your day.”
C
“The first steps of the day should be strong ones. Let Morning Bran Cereal help you get up.”
D
“Morning Bran Cereal, made the natural way.”
15

The final step of judging an advertisement’s effectiveness is to

A
identify its target audience.
B
identify its media technique.
C
determine why it worked or why it did not.
D
explain how it could have been improved.
16

The last step in evaluating your media analysis essay is to ensure that you have

A
identified your topic.
B
presented your thesis statement.
C
written the body of your analysis.
D
written a conclusion based on the thesis.
17

Read the following paragraph.The “Read Books, Share the Love” advertisement effectively convinces people to read more books. The advertisement targets parents of young children. In the ad, a mother and father are reading a book to their two young children. Most parents certainly would want their children to do well academically. This ad effectively encourages literacy. Which of the following revisions would most improve this paragraph?

A
correcting punctuation and spelling errors
B
better explaining the target audience
C
discussing techniques used in the ad
D
reorganizing the order of the content
18

Read the following writing prompt.Examine a Department of Education advertising campaign that promotes literacy. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a formal essay in which you explain how the advertising campaign effectively promotes literacy to a range of audiences. The purpose of your response essay will be to

A
identify the general audience of the advertising campaign.
B
explain the content of the Department of Education’s ad campaign.
C
analyze the Department of Education’s literacy ad campaign.
D
write a new advertising campaign for the Department of Education.

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