Writing Workshop: Visual Media Analysis

Question 1

Look at the advertisement.Which best describes the persuasive media technique used in this advertisement?

Revolt · Accepted Answer

flattery, because it implies that the viewer has the power to stop the flu

Question 2

Read the following paragraph.The advertisement targets parents who could easily associate the children in the picture with their own children. In the ad, a mother and father are reading a book to their two young children. This has a positive connotation of intimacy and love. The image implies that reading is not just intellectually beneficial, but that it creates a closer bond between parents and their children. Because of this association technique, parents are persuaded to read to their children. Most parents certainly would want their children to do well academically and feel loved at the same time. Therefore, this ad effectively encourages literacy. Which of the following revisions will most likely improve this paragraph?

Revolt · Accepted Answer

the addition of a stronger topic sentence

Question 3

Read the following excerpt from a media response essay.The ad features a brightly colored banner and a couple of twenty-somethings sitting comfortably together, smiling happily, and sharing a set of headphones to listen to music. Certainly the ad will catch the attention of and appeal to young adults.In this excerpt, the writer is

Revolt · Accepted Answer

giving an explanation of the target audience.

Question 4

Look at the advertisement.Which best describes the target audience of this advertisement?

Revolt · Accepted Answer

young adults who want to stay healthy

Question 5

Read the following paragraph.I believe that the “Read Books, Share the Love” advertisement effectively uses the association technique to convince people to read more books. The advertisement targets parents who perhaps could easily associate the children in the picture with their own children. In the ad, a mother and father are reading a book to their two young children. It seems that this has a positive connotation of intimacy and love. Maybe the image implies that reading is not just intellectually beneficial, but that it creates a closer bond between parents and their children. Because of this association technique, parents are persuaded to read to their children. Most parents certainly would want their children to do well academically and feel loved at the same time. Therefore, this ad effectively encourages literacy. Which of the following revisions would most likely improve this paragraph?

Revolt · Accepted Answer

the elimination of passive language

Question 6

Which of the following slogans best exemplifies the bandwagon technique?

Revolt · Accepted Answer

“America has fallen in love with Morning Bran Cereal. Isn’t it time you fall in love too?”

Question 7

While revising your media analysis essay, remove

Revolt · Accepted Answer

any ideas that do not fit or reinforce your overall viewpoint.

Question 8

When writing a media response essay, ensure that your thesis statement

Revolt · Accepted Answer

includes both your topic and your point of view.

Question 9

Which step must you complete before writing a media assessment essay?

Revolt · Accepted Answer

finding strong supporting details to prove your point

Question 10

Which of the following slogans would most likely appeal to parents of young children?

Revolt · Accepted Answer

“Milk, for growing bodies and blossoming young minds.”

Writing Workshop: Visual Media Analysis Answers

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