Methods of Development II Answers

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1
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Nussbaum describes the final scene of Mad Men primarily to

A
introduce the online debate it provoked and transition to the topic of advertising on TV.
B
relive the experience of watching a beloved television show come to an end.
C
critique the choices made by series creator Matthew Weiner.
D
support the argument that product integration is a troubling new development.
E
observe that Mad Men was a show particularly suited to the times.
2
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Throughout her essay, Nussbaum describes Trow’s piece primarily to

A
contrast her prose with Trow’s, which she describes as sometimes unreadable.
B
compare her love of television with Trow’s affection for the medium.
C
contrast her love of television with Trow’s dismissal and compare her ire with his.
D
compare her experience of watching television with Trow’s and contrast her identity with his.
E
contrast her experience writing at the New Yorker with Trow’s.
3

This paragraph serves primarily to

A
show the effects of the close relationship between advertising and programming.
B
describe what caused the close relationship between advertising and programming.
C
narrate a story that explains why product integration personally bothers Nussbaum.
D
contrast advertisers’ efforts to shape programming with activist resistance.
E
explain why television ought to be held to the same standards as other art forms.
4

Nussbaum provides a list of examples of product integration to

A
explain how different genres of television integrate products in unique ways.
B
observe how it has transformed over the years.
C
prove that there are meaningful differences between types of product integration.
D
show how deeply it is woven into the fabric of television programming.
E
argue that comedies tend to use product integration more than dramas.
5

Nussbaum develops the comparison between "good” and "bad” integration to

A
show that “good” integration is more trustworthy.
B
argue that there is no meaningful difference between the two.
C
argue that “bad” integration values profit over art.
D
explain who is qualified to distinguish “good” from “bad” integration.
E
argue that integration is harmless if it is done ironically.
6

Nussbaum contrasts Colbert and Letterman to show that

A
Colbert’s ironic tone made his “sponsortunities” effective satire.
B
Letterman’s capabilities as a host were eclipsed by Colbert’s.
C
Letterman took a principled stand against selling products.
D
both hosts felt regret after their shows used product integration.
E
Colbert’s ability to sell products with a wink was probably desirable to television executives.
7

In this paragraph, Nussbaum tells the story of Weiner’s experience to support which of the following points?

A
True artists use product integration only to create a sense of verisimilitude.
B
Weiner’s use of product integration damaged his creative reputation.
C
Nussbaum changed her mind about Mad Men’s quality once she spoke to Weiner.
D
The reality of creating product integration is filled with irresolvable tensions.
E
The Revlon integration on Mad Men was a transformative moment.
8

Nussbaum (born in 1966) compares herself to "a drunken twenty-two-year-old waving a battered copy of Naomi Klein’s No Logo” primarily to

A
illustrate that her strength of feeling is similar to Trow’s strength of feeling.
B
show the difference between her generation and Trow’s.
C
develop an argument about product integration in different decades.
D
argue that her point of view is likely to be criticized as overreacting.
E
admit that her argument has probably erased important nuances.

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