AnswersCR Speech ELECTIVE 1 semester E6001OXEvaluating The Power of Mass Media and Social Media

Evaluating The Power of Mass Media and Social Media Answers

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1
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Examine the public service ads from the 1940s. Which statement best summarizes the differences between these two ads?

A
Ad 1 appeals to ethics, while ad 2 appeals to emotion.
B
Ad 2 is directed at adults, while ad 1 is directed at children.
C
Ad 2 appeals to ethics, while ad 1 appeals to logic.
D
Ad 1 aims to persuade, while ad 2 aims to entertain.
2
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logic✔ emotionethics

A
logic
B
emotion
C
ethics
3

✔ statistics about firesan expert’s opinionemotional language

A
statistics about fires
B
an expert’s opinion
C
emotional language
4

married men with familiesdrivers passing through forests✔ anyone who handles fire

A
married men with families
B
drivers passing through forests
C
anyone who handles fire
5

✔ adults who are concerned about moneycompanies that make products from treespeople who buy furniture and matches

A
adults who are concerned about money
B
companies that make products from trees
C
people who buy furniture and matches
6

logicemotion✔ ethics

A
logic
B
emotion
C
ethics
7

adults✔ young childrencollege students

A
adults
B
young children
C
college students
8

Use the drop-down menus to complete the statements about the public service video. The target audience for this video is , as demonstrated by the phrase . The information in the first half of the ad appeals to .

Answers:
Selection 1:taxpaying citizens
Selection 2:“150,000 firefighters and a billion dollars.”
Selection 3:logic
9

Examine the public service ads. The first ad is from 2001; the second ad is from 1950.How are these ads similar?

A
Both use emotional appeals and target children.
B
Both use ethical appeals and target adults.
C
Both use emotional appeals and target adults.
D
Both use logical appeals and target children.
10

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11

Use the drop-down menus to complete the statements about the public service video. The target audience for this video is . This ad represents changes from earlier ads because it .

Answers:
Selection 1:young couples that enjoy camping
Selection 2:shows social media use
12

✔ logicemotionethics

A
logic
B
emotion
C
ethics
13

✔ by associating Smokey with American leadersby making Smokey look like a Founding Fatherby referring to the US Constitution

A
by associating Smokey with American leaders
B
by making Smokey look like a Founding Father
C
by referring to the US Constitution
14

✔ juniorSmokeyranger

A
junior
B
Smokey
C
ranger
15

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