Evaluating The Power of Mass Media and Social Media

Question 1

Examine the public service ads from the 1940s. Which statement best summarizes the differences between these two ads?

Revolt · Accepted Answer

Ad 2 is directed at adults, while ad 1 is directed at children.

Question 2

Question 2

Revolt · Accepted Answer

emotion

Question 3

Use the drop-down menus to complete the statements about the previous public service video. The target audience for this video is . The phrase “will become a killer, and here’s his weapon” appeals to .

Revolt · Accepted Answer

anyone who handles fire; Selection 1: anyone who handles fire; Selection 2: emotion

Question 4

The audience for this radio clip is . The ad appeals to , as evidenced by .

Revolt · Accepted Answer

adults who are concerned about money; Selection 1: adults who are concerned about money

Question 5

Question 6

Revolt · Accepted Answer

ethics

Question 6

Look at the cover of this handbook, then use the drop-down menus to complete the statements. This material is targeted at . This audience is indicated by the word .

Revolt · Accepted Answer

young children; Selection 1: young children; Selection 2: junior

Question 7

Use the drop-down menus to complete the statements about the public service video. The target audience for this video is , as demonstrated by the phrase . The information in the first half of the ad appeals to .

Revolt · Accepted Answer

taxpaying citizens; Selection 1: taxpaying citizens; Selection 2: “150,000 firefighters and a billion dollars.”; Selection 3: logic

Question 8

Examine the public service ads. The first ad is from 2001; the second ad is from 1950.How are these ads similar?

Revolt · Accepted Answer

Both use emotional appeals and target adults.

Question 9

Examine the public service ads. The first ad is from 2010; the second ad is from 1966.How are these ads different?

Revolt · Accepted Answer

Only ad 1 allows the audience to interact.

Question 10

Use the drop-down menus to complete the statements about the public service video. The target audience for this video is . This ad represents changes from earlier ads because it .

Revolt · Accepted Answer

young couples that enjoy camping; Selection 1: young couples that enjoy camping; Selection 2: shows social media use

Evaluating The Power of Mass Media and Social Media Answers

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