Read the scenario below and answer the question that follows.A researcher studying the most common teacher opinions on student lunch room behavior arranges the opinions in four categories and writes a report to present the descriptive data to the school board. For this study, the researcher is analyzing data by using __________ measures.

The researcher sorts teachers’ opinions into four categories, which describes the nature or type of responses rather than measuring them numerically. This is qualitative data, so the researcher is using qualitative measures. Quantitative measures would involve numerical amounts or counts.

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