Evaluating The Power of Mass Media and Social Media Answers
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What is a multimodal media campaign?
A
a campaign that focuses more than one type of appealB
a campaign that combines different methods of communicationC
a campaign that uses different messages to target different audiencesD
a campaign that is sponsored by one or more government agencies2
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Project Yellow Light is holding a contest to get ideas for a texting-while-driving prevention campaign.What would be the best to include to make an ethical appeal to the audience?
A
an excerpt from an interview with a new teen driverB
statistics about how many people text and driveC
a clip from an interview with a highway patrol officerD
information about how to set up a phone to block texts3
Which topic is most likely to be the subject of a public service campaign?
A
the importance of using seat beltsB
the benefits of a new software systemC
the reopening of a downtown restaurantD
the advantages of an electric toothbrush4
Examine the public service ads.This first ad is from 1917. This second ad is from 2007.
A
They have different purposes.B
They target different audiences.C
They use different types of media.D
They transmit different cultural values.5
Examine the page from a public service campaign website.
A
the sentence “Disasters affect everyone.”B
the imperative statement “Be a hero!”C
the image of the teens gathered togetherD
the text “See what’s happening in your state!”Did you find these answers helpful?
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