A company that provides a free online language course wants to determine if learners would be willing to pay $12 per month for a premium version of the course. They ask the question, "Do you think $12 is too much too pay for a premium version of the course?” Select the statement that best describes the probable result of the question wording bias.
Answer
A
There is no question wording bias.
B
The question wording bias will likely overestimate the number of people willing to pay $12 per month for a premium version of the course.
C
The question wording bias will likely underestimate the number of people willing to pay $12 per month for a premium version of the course.
D
The question wording bias will likely reflect the correct number of people willing to pay $12 per month for a premium version of the course.
Explanation
The phrase “too much” frames the $12 price negatively and may lead learners to say they would not pay, even if they might consider paying when asked neutrally. This wording is therefore likely to underestimate the number willing to pay $12 per month. The best choice is C, “underestimate the number of people willing to pay.”
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