When conducting preliminary research to write a cover letter, what are some resources you should use? What information should you gather?

Answer:

Use the employer’s website, the job advertisement, professional networking sites, and reliable news or industry sources. Find out the organization’s mission, products or services, values, recent developments, and workplace or industry context. From the job posting, identify the position’s duties, required skills, qualifications, and the employer’s priorities; also try to find the hiring manager’s name and title so you can address the letter appropriately.