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Media Literacy: Historical, Economic, and Political Contexts of Media Answers

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Which phrase defines “rhetoric” best?

A
how ideas or things (e.g., inventions) are used and interpreted by people
B
the ability to sift through and analyze media messages critically
C
a class or category of artistic endeavor having a particular form, content, or technique
D
persuasive, influential, and pleasing speech
3

Which of the following is not an advantage of television media over print media?

A
Television media can present the world with images and events as they occur.
B
Television media regularly use investigative journalists to present detailed stories to the audience on all its major headlines.
C
Television media use news personalities to build credibility and loyalty among viewers.
D
Television can display graphic and amazing images that capture viewers’ attention.
4

Which statement was not a criticism of television media in the 1960s?

A
Television promoted stereotypes.
B
Television encouraged consumerism.
C
Television portrayed an unrealistic view of life.
D
Television promoted patriotism.
5

Who was known as the most trusted man in America during the 1960s?

A
Buzz Aldrin
B
President John F. Kennedy
C
Neil Armstrong
D
Walter Cronkite
6

Which statement is false?

A
Words such as honor, duty, and courage were specifically kept out of the media so that people would view the space program without bias.
B
Walter Cronkite’s enthusiasm over the space program helped promote the program to the public.
C
John F. Kennedy established an unspoken competition between the United States and the Soviet Union when he set a goal for America to put a man on the Moon by the end of the 1960s.
D
The rapid growth and support of NASA helped boost the growth of technology and the economy during the 1960s.
7

Which phrase defines “consumerism” best?

A
how ideas or things (e.g., inventions) are used and interpreted by people
B
the concept that a high rate of consumption and spending are the basis for a sound economy
C
a class or category of artistic endeavor having a particular form, content, or technique
D
the mental process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and evaluating information to reach an answer or conclusion
8

All of the following had a positive impact on promoting the space program during the 1960s except __________.

A
John F. Kennedy’s likability
B
the penny papers
C
the capability of live television coverage
D
Walter Cronkite’s news coverage
9

Which statement illustrates social context best?

A
News media used technology to broadcast live the events of the Moon landing.
B
Walter Cronkite was a trustworthy news anchor.
C
Some people prefer to read the news rather than watch the news.
D
John F. Kennedy was the 35th President of the United States.
10

Which statement is false?

A
During the 1960s, people were completely trusting of television technology and felt that it promoted individualism and peace.
B
Television news media covered major headlines, while print news media covered stories in more depth and detail.
C
Live television coverage of major news events such as the Vietnam War had a profound effect on the audience that print media could not duplicate.
D
Television news personalities presented news as facts but also presented the facts in ways that listeners would find interesting.

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