What is ‘self-actualization’? Write a brief statement a speaker could use to appeal to a person’s desire for self-actualization.
Self-actualization is the desire to be the ‘best you can be’. Student examples will vary.
What is selective exposure?
The tendency of an audience to listen for information that will reinforce their beliefs, values and experiences, while actively avoiding information that will contradict their beliefs, values and feelings.
What are the three general guidelines of effective persuasion?
1. Anticipate selective exposure 2. Ask for limited amounts of change 3. Identify with your audience
Write a brief statement the illustrates the use of cause and effect as part of a logical appeal.
Student answers will vary.
Define “emotional appeal”.
An emotional appeal is an appeal to your listener’s feelings, needs, desires and wants.
Write a brief statement the demonstrates a credibility appeal.
Answers will vary but should refer to the speakers good character, expertise or general knowledge and experience.
List 3 examples of speech topics that would benefit from an emotional appeal focused on physical needs.
Students answers will vary. Examples include: feeding the hungry, providing shelter for the homeless etc...answers should relate to people’s physical needs.
Which of the following is an example of the foot-in-the-door method of asking for change?
Appeals to a desire for safety and self-actualization are examples of ___________.
Which of the following is an example of how to identify with your audience?
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