Persuasion Techniques Answers

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1
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Which of the following is an example of the foot-in-the-door method of asking for change?

A
“If you are interested in helping our cause today, you can donate as little as $1!”
B
“Can I please have $200 for a new outfit to wear on my date this weekend?”
C
“Regardless of how you felt earlier today, the only logical thing to do at this point is immediately sign up to join our cause!”
D
“I’ll be happy to help out this Saturday, if you’ll be available to help me on Sunday.”
2
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Which of the following is an example of how to identify with your audience?

A
point out similar experiences
B
identify shared cultural background
C
identify similar values
D
all of the above
6

What is ‘self-actualization’? Write a brief statement a speaker could use to appeal to a person’s desire for self-actualization.

Answer:

Self-actualization is the desire to be the ‘best you can be’. Student examples will vary.

10

Define “emotional appeal”.

Answer:

An emotional appeal is an appeal to your listener’s feelings, needs, desires and wants.

12

Write a brief statement the demonstrates a credibility appeal.

Answer:

Answers will vary but should refer to the speakers good character, expertise or general knowledge and experience.

14

List 3 examples of speech topics that would benefit from an emotional appeal focused on physical needs.

Answer:

Students answers will vary. Examples include: feeding the hungry, providing shelter for the homeless etc...answers should relate to people’s physical needs.

18

What are the three general guidelines of effective persuasion?

Answer:

1. Anticipate selective exposure 2. Ask for limited amounts of change 3. Identify with your audience

20

What is selective exposure?

Answer:

The tendency of an audience to listen for information that will reinforce their beliefs, values and experiences, while actively avoiding information that will contradict their beliefs, values and feelings.

21

Appeals to a desire for safety and self-actualization are examples of ___________.

A
logical appeals
B
emotional appeals
C
credibility appeals
D
selective appeals

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