Study Guide and Quiz Answers

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1
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Which of the following employees is most at risk of repetitive strain injury?

A
A shipping employee who performs the same lifting motion over and over
B
An administrative employee who keeps frequently used objects nearby
C
A sales person who stands up and changes positions frequently
D
An accounting employee whose feet rest on the floor
2
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Which type of unethical activity is sometimes caused by channel management?

A
Price fixing
B
Unfair discrimination
C
Network marketing
D
Cold calling
4

If a store doesn't stock enough inventory of a product, what problem may the store face?

A
Paying too much in storage and insurance
B
Running out of space
C
Losing customers to competitors
D
Having the product spoil or go bad
7

Which of the following is a sign that you are listening to headphones too loudly?

A
You can hear all the words in the song you're listening to.
B
Someone else wants to borrow your headphones.
C
Someone else can hear what you're listening to through your headphones.
D
You can hear someone else when they are talking to you.
9

Which two terms are used for specific promises a company makes about the performance of its product?

A
Certifications and awards
B
Guarantees and warranties
C
Brand promise and tagline
D
Grades and standards
11

Which type of unethical activity is sometimes caused by channel management?

A
Price fixing
B
Unfair discrimination
C
Network marketing
D
Cold calling
12

Which type of inventory control is expensive but helps keep inventory especially secure?

A
RFID tags
B
Barcodes
C
Visual merchandising
D
CRM software
13

Many workplace safety rules are created by which government agency?

A
USDA
B
FTC
C
FDA
D
OSHA
14

Which two terms are used for specific promises a company makes about the performance of its product?

A
Certifications and awards
B
Guarantees and warranties
C
Brand promise and tagline
D
Grades and standards
15

Which of the following actions may cause electrical shock?

A
Using a computer that has been opened for maintenance
B
Using wires that have a protective layer around them
C
Using a mouse and keyboard at the same time
D
Unplugging an electronic device before opening it
16

Many companies state their brand promise directly in words, using a short phrase called what?

A
A warranty
B
A customer mindset
C
A corporate image
D
A tagline
17

A __________ is what customers expect they will get by purchasing a product.

A
Brand promise
B
A tagline
C
Warranty
D
Service mindset
18

Which of the following is a sign that you are listening to headphones too loudly?

A
You can hear all the words in the song you're listening to.
B
Someone else wants to borrow your headphones.
C
Someone else can hear what you're listening to through your headphones.
D
You can hear someone else when they are talking to you.
19

If a store doesn't stock enough inventory of a product, what problem may the store face?

A
Paying too much in storage and insurance
B
Running out of space
C
Losing customers to competitors
D
Having the product spoil or go bad
20

If a company separates customers into categories and treats each group differently, what strategy is it using?

A
Channel management
B
Customer service
C
Merchandising
D
A distribution chain

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