Study Guide and Quiz

Question 1

When a potential customer becomes serious about the purchase and is likely to buy the product, the customer becomes a ___________.

Revolt · Accepted Answer

Sales prospect

Question 2

If a company has good customer retention, that means it has what?

Revolt · Accepted Answer

Repeat customers

Question 3

Which category in Maslow's hierarchy includes basic survival needs such as air, food, water, and shelter?

Revolt · Accepted Answer

Physiological needs

Question 4

What is a sales lead?

Revolt · Accepted Answer

A potential customer who has shown interest in the company's product

Question 5

Which selling method is most likely to irritate potential customers?

Revolt · Accepted Answer

Cold calling

Question 6

Which of the following is an example of an illegal business activity?

Revolt · Accepted Answer

Price fixing

Question 7

What is a clientele?

Revolt · Accepted Answer

A collection of customers who purchase and use a company's product

Question 8

Which of the following commission structures creates sales people who are highly motivated to close sales, because their entire income depends on it?

Revolt · Accepted Answer

Commission only

Question 9

Which of the following is an example of a psychological pricing strategy?

Revolt · Accepted Answer

Odd pricing

Question 10

What is a price ceiling?

Revolt · Accepted Answer

The maximum price the government allows sellers to charge for a product

Study Guide and Quiz Answers