9
QuizMultiple Choice

Study Guide and Quiz

Question 9 • Intro to Software Tech B - TLC

Which of the following is an example of a psychological pricing strategy?

Answer
A
Promotional pricing
B
Odd pricing
C
Product line pricing
D
Unit pricing

Explanation

Psychological pricing uses the way customers perceive prices to influence their buying decisions. Odd pricing, such as setting a price at $9.99 instead of $10.00, can make the price seem lower. Therefore, odd pricing is the psychological pricing strategy.

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