Korey is planning to open a comic book store. Although there are two other comic book stores within 20 miles, he believes he will be able to outperform them with a greater selection of merchandise, gaming competitions, and artist and author signings. In Korey's business plan, this information should be included in the _____ component.

Korey is describing nearby competitors and explaining how his store will stand out from them. Those details belong in the market analysis, which examines competitors and the business’s position in its market. The organizational plan focuses on the business’s structure and personnel, while the executive summary gives a brief overview of the plan.

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