Read the scenario below and answer the question that follows.Pierce is driving home. He notices a driver swerving dangerously around the road. He also notices that the driver is a teenager. This is the second teenaged driver that Pierce has noticed driving erratically in the last three months. Pierce believes that teen drivers are the worst drivers.Based on the vivid cases cognitive bias, why does Pierce believe that teenaged drivers are particularly poor drivers?
Answer
A
Pierce has read many scenarios about how teens are poor drivers.
B
Pierce is more easily able to recall experiences with poor teen drivers.
C
Pierce has a prejudice against teenagers in general because of his own youth.
D
Pierce is blaming the small group of teen drivers for everyone’s bad driving.
Explanation
The vivid-cases cognitive bias occurs when people judge how common something is based on how easily vivid examples come to mind. Pierce has recently noticed two teens driving erratically, so those memorable experiences may be especially easy for him to recall. This leads him to overestimate how often teen drivers drive poorly; choice B describes this bias.
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