Question 15 • FL-2102373-Personal Finance and Money Management Honors
Read the scenario.Jasmine is at a store looking for school supplies. She sees a sign offering a "Buy-One-Get-One-Free" (BOGO) deal on notebooks, which are priced at $2 each. In another, there's a 50% off sale on individual notebooks, normally $4, now $2 each. Jasmine gravitates towards the BOGO offer.Why might Jasmine perceive the BOGO offer as more attractive than the 50% off sale?
Answer
A
BOGO could be seen as less restrictive compared to a straight discount.
B
The word "free" in BOGO offers creates a perception of additional value.
C
BOGO could be perceived as a limited-time offer, making it seem more urgent.
D
The multiple items in BOGO could be perceived as a way to share costs with friends.
Explanation
The word “free” can make the BOGO deal feel like Jasmine is getting an extra notebook at no cost, which adds perceived value. The BOGO offer gives her two notebooks for $2, while the 50% off sale costs $2 per notebook, so the BOGO deal is also cheaper for two notebooks.
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