AnswersCR Speech ELECTIVE 1 semester E6001OXUnit Test

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Why are some words and phrases bolded in the Social Media Policy for Widget Corp document?

A
to explain what a section is mainly about
B
to highlight every detail of the document
C
to show the steps of a specific procedure
D
to organize key concepts in the document
2
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Which phrases best describe a person who is media literate? Check all that apply.

A
someone who can understand why media was created
B
someone who can analyze different forms of media
C
someone who can evaluate the effectiveness of media
D
someone who can stand up for an unpopular idea in the media
E
someone who can circulate media with a specific effect
3

Look at this excerpt from a manual for SunFun Inc. Which text feature is used in this document?

Question illustration
A
a bulleted list
B
bolded text
C
subheadings
D
a roman numeral
4

Examine the public service ad.

Question illustration
A
parents
B
children
C
government officials
D
car manufacturers
5

Look at this section from the Click It or Ticket Mobilization Media Campaign. What is the purpose of this section of the campaign?

Question illustration
A
to let people know that seat belt laws are enforced at all times
B
to let people know that it’s okay not to wear a seat belt during certain times
C
to let people know that seat belt laws are enforced all over the country
D
to let people know that they should encourage their friends to wear seat belts
6

Which statements best describe this advertisement? Select three options.

A
The evidence and facts appeal to logic.
B
The image appeals to feelings and emotions.
C
The target audience is pet-store owners.
D
The target audience is potential pet owners.
E
It promotes one method of animal adoption.
F
It encourages the use of social media.
7

Study the poster created during World War II. The poster advertises war savings stamps, which were sold to citizens to raise war revenue.

Question illustration
A
The image of a smiling boy forms a positive connection to saving stamps.
B
The red “V” is prominently placed to link the message to the idea of power.
C
The reference to the “gang” is put first to give a positive impression—friendliness.
D
The mention of vitamin “V” links the use of stamps to a healthy outcome—victory.
8

What is the most likely social effect of the Click It or Ticket Mobilization Media Campaign?

A
More people will consider wearing seat belts.
B
More people will get tickets for violating seat belt laws.
C
More people will get injured while driving.
D
More people will consider driving without passengers.
9

Which persuasive techniques does the poster include? Select two options.

A
transfer
B
faulty logic
C
bandwagon
D
glittering generalities
E
unwarranted extrapolation
10

Study the image.

Question illustration
A
emotional appeal
B
ethical appeal
C
logical appeal
D
multimodal appeal
11

What is the effect of including the State Traffic Safety Law Chart in the Click It or Ticket Mobilization Media Campaign?

A
to inform people about how laws affect whether people wear seat belts
B
to inform people about how many lives could have been saved by seat belts
C
to inform people about how to get a seat belt law passed in their area
D
to inform people about the time of day seat belt laws are enforced
12

Study the anti-smoking poster created by the Centers for Disease Control and Prevention.

Question illustration
A
Using the baby discourages tobacco producers from making their products.
B
Using the baby plays into a human instinct to protect young children from harm.
C
Using the baby creates a sense of fear due to the baby’s expression, along with the message.
D
Using the baby provides a distraction from the message, so people will not be offended by it.
13

Which image would be best to use in a PSA promoting routine flossing as a part of good dental hygiene?

A
Option
B
Option
C
Option
D
Option
14

Look at this workplace document.

Question illustration
A
to explain by order of importance how to maintain workplace safety
B
to explain the specific procedure for maintaining workplace safety
C
to explain in point-by-point form how to maintain workplace safety
D
to explain in step-by-step form how to maintain workplace safety
15

Study the poster created in California in 1876.

Question illustration
A
California is an excellent location for immigrants who are seeking land to farm.
B
California has many immigrants who have grown a large supply of healthy crops.
C
California is the best source for government loans for building railroads in the state.
D
California has the most plentiful resources for people who want a healthy lifestyle.

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