Imagine that you are talking to a friend about potential careers, and he mentions that he would like a job in social media. Given his career aspirations, what advice would you give to him about the way he interacts on social media? What skills should he try to build before he applies for jobs? Name at least two and explain why they are important.

Correct Answer:

I would advise him to treat everything he posts as something a potential employer or customer might see. He should keep his profile professional, communicate respectfully, and avoid posting content that could damage his reputation. He should build strong writing and communication skills because social-media workers create posts and interact with audiences on behalf of an organization. He should also develop analytical skills so he can interpret engagement and other results and use that information to improve a social-media plan. Creativity is another useful skill because it helps content attract attention while still fitting the organization’s goals.