AnswersEnglish 6 26-27 CR – 417498Critiques of American Society in Science Fiction

Writing Workshop: Visual Media Analysis Answers

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When writing a media response essay, ensure that your thesis statement

A
includes both your topic and your point of view.
B
does not state why the ad campaign was effective.
C
does not distract the reader by being too interesting.
D
is more analytical than interesting.
4

Look at the advertisement.Which best describes the target audience of this advertisement?

Question illustration
A
young adults who are uninterested in health
B
young adults who want to stay healthy
C
parents who want their children to get vaccinated
D
parents who want to bribe their children into getting vaccinated
5

Read the following paragraph.I believe that the “Read Books, Share the Love” advertisement effectively uses the association technique to convince people to read more books. The advertisement targets parents who perhaps could easily associate the children in the picture with their own children. In the ad, a mother and father are reading a book to their two young children. It seems that this has a positive connotation of intimacy and love. Maybe the image implies that reading is not just intellectually beneficial, but that it creates a closer bond between parents and their children. Because of this association technique, parents are persuaded to read to their children. Most parents certainly would want their children to do well academically and feel loved at the same time. Therefore, this ad effectively encourages literacy. Which of the following revisions would most likely improve this paragraph?

A
a better explanation of the target audience
B
the elimination of passive language
C
more specific details from the ad
D
a topic sentence
6

Read the following writing prompt.Examine a Department of Education advertising campaign that promotes literacy. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a formal essay in which you explain how the advertising campaign effectively promotes literacy to a range of audiences. The purpose of your response essay will be to

A
identify the general audience of the advertising campaign.
B
explain the content of the Department of Education’s ad campaign.
C
analyze the Department of Education’s literacy ad campaign.
D
write a new advertising campaign for the Department of Education.
7

Which step must you complete before writing a media assessment essay?

A
finding strong supporting details to prove your point
B
seeing all of the advertiser’s ads from the past and present
C
discussing the ad with a media specialist
D
watching ads from competitors
8

Look at the advertisement.Which best describes the persuasive media technique used in this advertisement?

Question illustration
A
flattery, because it implies that the viewer has the power to stop the flu
B
flattery, because it implies that the viewer can help others stop the flu
C
bandwagon, because it implies that the viewer should join others in stopping the flu
D
bandwagon, because it implies that the viewer is at fault for not stopping the flu
9

Which of the following slogans would most likely appeal to parents of young children?

A
“Drink milk! It’s cool!”
B
“Milk: nature’s barricade between you and bone disease.”
C
“Milk, for growing bodies and blossoming young minds.”
D
“Let’s warm up and energize. Drink milk!”
10

Look at the advertisement.Which persuasive media technique is used in this advertisement?

Question illustration
A
bandwagon
B
flattery
C
universal appeal
D
idealism
11

Read the following paragraph.The “Read Books, Share the Love” advertisement effectively convinces people to read more books. The advertisement targets parents of young children. In the ad, a mother and father are reading a book to their two young children. Most parents certainly would want their children to do well academically. This ad effectively encourages literacy. Which of the following revisions would most improve this paragraph?

A
correcting punctuation and spelling errors
B
better explaining the target audience
C
discussing techniques used in the ad
D
reorganizing the order of the content
12

Read the following paragraph.The advertisement targets parents who could easily associate the children in the picture with their own children. In the ad, a mother and father are reading a book to their two young children. This has a positive connotation of intimacy and love. The image implies that reading is not just intellectually beneficial, but that it creates a closer bond between parents and their children. Because of this association technique, parents are persuaded to read to their children. Most parents certainly would want their children to do well academically and feel loved at the same time. Therefore, this ad effectively encourages literacy. Which of the following revisions will most likely improve this paragraph?

A
the addition of a stronger topic sentence
B
the inclusion of the ad’s purpose
C
the determination of the ad’s target audience
D
the evaluation of the ad’s technique

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