Study Guide and Quiz

Question 1

Which of the following activities would be most helpful in figuring out what your company's competitive advantages are?

Revolt · Accepted Answer

A SWOT analysis

Question 2

In a company's SWOT analysis, which of the following is an example of a threat?

Revolt · Accepted Answer

There are many competitors in the market.

Question 3

In a company's SWOT analysis, which of the following is an example of a strength?

Revolt · Accepted Answer

The company's employees are efficient and productive.

Question 4

Health food and exercise are examples of what type of trend?

Revolt · Accepted Answer

Lifestyle trends

Question 5

Your company will need a business plan in order to do what?

Revolt · Accepted Answer

Get funding.

Question 6

Which of the following sections of a business plan comes first but should be written last?

Revolt · Accepted Answer

Executive Summary

Question 7

The spoken version of your company's purpose is called _____________.

Revolt · Accepted Answer

An elevator pitch

Question 8

How does limiting a company's scope benefit the company?

Revolt · Accepted Answer

It makes it easier to produce a high quality product.

Question 9

What type of trend is caused by changes in the characteristics of a population?

Revolt · Accepted Answer

A demographic trend

Question 10

The U.S. consumer market is large, but other markets may offer what advantage?

Revolt · Accepted Answer

Better opportunities for growth

Study Guide and Quiz Answers