Study Guide and Quiz

Question 1

If your company increases its market penetration, what is happening?

Revolt · Accepted Answer

More people in the target market are buying the company's product.

Question 2

In the five C's, how is cost different from price?

Revolt · Accepted Answer

It includes all of the costs related to the product.

Question 3

Which type of data does your company collect from customers or potential customers?

Revolt · Accepted Answer

Primary data

Question 4

_____________ is when your company makes an effort to actively control and shape your brand image with your target market.

Revolt · Accepted Answer

Market positioning

Question 5

A company's ____________ is the percentage of the total target market for the product that belongs to the company.

Revolt · Accepted Answer

Market share

Question 6

Which of the following is an example of secondary data?

Revolt · Accepted Answer

Your company collects and analyzes data from the U.S. census.

Question 7

_____________ are things people want in order to be happy and feel good.

Revolt · Accepted Answer

Desires

Question 8

What is data mining?

Revolt · Accepted Answer

Analyzing data to detect patterns of shared characteristics

Question 9

Instead of focusing on a good, a company that provides a service is likely to focus its marketing message on what?

Revolt · Accepted Answer

The people who provide the service or the experience customers will have

Question 10

Which of the following is a benefit of a hat?

Revolt · Accepted Answer

It makes the wearer look cool.

Study Guide and Quiz Answers