Study Guide and Quiz Answers

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Which of the following is an example of an advertisement?

A
A company newsletter
B
A billboard
C
A press release
D
A news article about the company
3

Which of the following is an example of a sales promotion?

A
Pay per click Internet advertising
B
A coupon that expires in one month
C
A company newsletter
D
A permanent price reduction
4

Word of mouth promotion is also known as what?

A
Personal selling
B
Viral marketing
C
Direct marketing
D
Institutional advertising
5

Which of the following types of ads is most likely to feel personal?

A
A newspaper advertisement that includes the company logo
B
A brightly colored magazine ad
C
A billboard with a photo of a celebrity
D
A radio ad that is read by a trusted radio host
6

Which of the following can help you evaluate the performance of your ads and other marketing strategies?

A
Asking competitors what they think of your advertising strategy
B
Collecting secondary data about your target market
C
Asking customers how they found out about your company or product
D
Sending out a press release multiple times
7

Which of the following types of advertising has the advantage of being especially affordable?

A
Magazine advertising
B
Infomercials
C
Internet advertising
D
Billboard advertising
9

A company's PR efforts are often aimed at doing what?

A
Getting publicity.
B
Reducing press releases.
C
Getting more ads.
D
Comparing ad prices.
10

A print ad usually includes which two things?

A
Images and text
B
Images and video
C
Video and sound
D
Text and sound

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